fresh ideas - October 2009

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Let’s be honest-- there’s too much information out there and too little time to wade through it.

Enter Mr Youth’s blog, Grown Up Thinking. Representing the vast and varied minds of the agency, Grown Up Thinking will help you to navigate the ever-evolving territory of the social marketing universe by serving up a handpicked mix of fresh thinking, ideas we like, thought starters, and industry news. Recent articles have run the gamut from an addict’s analysis of the Foursquare phenomenon to a thought provoking POV on Twitter’s contribution to the impending demise of the modern movie star. As if invaluable insights straight to your inbox aren’t enough, readers who enter their e-mail and click the “subscribe” button on our blog this month will also be automatically entered to WIN A KINDLE, courtesy of Mr Youth. Getting one step closer to decoding the mystery of the new consumer through a single click? Now that’s Grown Up Thinking.

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Mr Youth teamed up with Pepperidge Farm to bring Tim Tam cookies back to American shelves after last year’s successful test launch. Check out the Tim Tam cookie brand site here.

Spotting Consumer 2.0

Twitter RT: Sharing 2.0

Twitter recently announced that the retweet will become a formal feature of the social networking platform. Central to sharing articles and content, RT has become such an important tenet that the network has deemed it necessary to standardize the process. While the development may seem like a logical next step for Twitter, the widespread adoption of the RT highlights how important the sharing of information has become to Consumer 2.0. As consumers no longer rely on traditional media to discover new information and inform purchasing decisions, social technology has put the power in the hands of the crowd, allowing individuals to repurpose brands and share information as they see fit. Furthermore, this update represents the formalization of a user-generated practice, proving the need for social channels (and brands alike) to change and adapt to user preferences.

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Mr Youth Celebrates the Fresh Faces of Music with Neutrogena

Neutrogena and Mr Youth rocked Los Angeles in September, kicking off the back-to-school season in a big way with a one-of-a-kind experience: the Fresh Faces of Music VIP Event. The event celebrated Neutrogena’s generous donation to the VH1 Save the Music Foundation, and featured the brand’s spokeswomen Vanessa Hudgens, Hayden Panettiere and Susie Castillo as well as a live performance from artist Jordan Pruitt. Throughout the day, the lucky VIPs who attended the event were treated to several “Fresh Faces” activities including a Touch-Up Station featuring make-up artists from Allure Magazine, product sampling at the Sun Station and giveaways of the Neutrogena Wave DUO at the Fresh Faces Store. The result- an unforgettable Neutrogena experience, national media coverage that included People.com, Star Magazine Online, Access Hollywood Online and Hollywood.com, and word-of-mouth buzz that is sure to travel.